We are based in Provo, Utah, a vibrant community known for fostering innovation and entrepreneurship.

The firm's roots go back to Chicago, where Bruce practiced trademark law at both an i.p. boutique and a national firm of over 600 lawyers. (Hence the Chicago phone number.)

Why start a new firm instead of joining an established one?

Our mission is to provide unsurpassed value to business owners, startups and privately held companies whose brands deserve the same level of care and expertise that a big firm can provide.

We deliver personalized counsel and efficient work at a reasonable cost − often on a flat fee basis − because we know firsthand what it means to start a business, navigate risks and prioritize resources.

It's a way of practicing law that Bruce is proud to put his name on.